Website Design

A Simple Approach
Our philosophy is simple. Virtually all businesses benefit from the advantages of having an effective website. So that is what we create for our clients.

Factors that affect the effectiveness of a website are:

• Looks - the website is the 24 hour a day representative of our client's business and has to look the part to their customers. It has to show straight away that visitors have arrived at the right place.
• Usability - the website should be easy to use and navigation kept clear and simple. Visitors will leave if there is any confusion or uncertainty. All information that a visitor expects to find should be easily accessible.
• Visibility - this is determined by how easy it is to find the website in the Search Engine rankings. The higher it is in the ranking, the more visible the site is. Our biggest client currently has over 60 two and three word search phrases that put their website in the first position in the World's largest search engine, Google, and dozens of other search phrases that get their website found on the first page. This makes them the top choice for customers looking for their goods and services. See the 'Optimisation' section for more information on visibility.
• Cost - the cost of even the most basic website is very often hiked up by the inclusion of necessary 'extras' such as copywriting, image editing, logo creation, online trading or ecommerce, SEO optimisation and worst of all, pay per click and linking schemes. Which is why everything is included in our designs - unless you need something 'special', in which case we only charge for the time it takes to design, code and debug.

We have the facilities to create original artwork for our clients. The brief for the example shown below was to create an original hand drawn cartoon theme to depict the name of their website.